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Privacy Policy

The Privacy Policy of Counsel Financial Group LLC (hereinafter referred to as “Counsel Financial,” “we,” “our,” or “us”) was last updated on October 1, 2024.

Counsel Financial respects your privacy and is committed to protecting it in accordance with this Privacy Policy, as updated, modified, or changed from time to time (this “Privacy Policy”). This Privacy Policy is intended to help you understand what data we collect, how we use, share, and store it, and our practices for maintaining, protecting, and disclosing that information.

Except as otherwise stated herein, this Privacy Policy applies to all websites and online applications of Counsel Financial whether accessed on personal computers, smart phones, tablets, or other mobile devices. However, this Privacy Policy does not apply to:

  • any websites owned or operated by Counsel Financial that have separate privacy practices or policies; or 
  • any website owned or operated by a party other than us, whether accessed through a link on our website or otherwise.

In addition to reviewing this Privacy Policy, please take the time review our Terms of Use, which govern your use of our websites and online applications.

You may contact us if you have any questions regarding this Privacy Policy or the privacy practices at Counsel Financial.

Collection of Information

Personal Information:

We may ask you to provide us with certain personally identifiable information (“Personal Information”) any time that you are in contact with us, our subsidiaries or affiliates. This includes, without limitation, your name, company name, address, email address and phone number. The Personal Information we may collect includes information provided through: (1) information you provide us in connection with submitting an application; (2) records and copies of your correspondence (including email addresses), if you contact us; (3) details of transactions you carry out through our website or applications; and (4) financial information collected in connection with your application, our services, or other voluntary transactions, including, without limitation, credit card numbers, debit card numbers, bank account numbers, and other methods of payment, together with any related information. 

Non-Personal Information:

We, our affiliates, subsidiaries, and any third-party service providers may also collect non-personally identifiable information (“Non-Personal Information”) through cookies and other technologies when you use our websites, mobile apps, receive or reply to electronic communications with us, view or click on our ads or content, or interact with us through social media websites and other websites and apps. Examples of such information include, but are not limited to: (1) the devices you use; (2) your Internet Protocol (“IP”) addresses or similar identifiers; (3) information related to your IP addresses and similar identifiers (e.g. domain information, your internet provider, and general geographic information); (4) your browsing history; (5) the search queries you used to find us; (6) the referrer URL; (7) what you view, access or click on; (8) whether you open electronic communications; and (8) the time zone and geographic location of the device you are using.

Cookies may enhance your user experience by storing preferences. You can adjust your browser settings to refuse cookies or inform you when cookies are being placed. Note: We do not knowingly collect or solicit any information from anyone under the age of 18. In the event that we learn that we have collected Identity Information from anyone under the age of 18 without parental consent, we will delete such information as quickly as possible.

For more details on our use of cookies and other tracking technologies, please refer to our Cookies Policy.

How We Use Your Information

We may use the Personal Information and Non-Personal Information we collect to:

  • Respond to your requests and inquiries;
  • Communicate updates regarding your accounts, our products, and services, including changes to terms or policies;
  • Develop and improve our products, services, websites, and applications;
  • Complete transactions or deliver products/services to you;
  • Analyze the effectiveness of our ads and marketing efforts;
  • Conduct surveys, promotions, and research;
  • Manage security risks, including fraud prevention;
  • Comply with applicable laws and regulations; and
  • Use your information in any way permitted by law or as otherwise consented by you.

Sharing of Information

We will only share your Identity Information in the following instances: (1) to satisfy any applicable law, regulation, subpoenas, governmental requests or legal process if in our good faith opinion such action is required or permitted by law; (2) to protect and/or defend this Privacy Policy or our Terms of Use, including investigation of potential violations thereof; (3) to protect the safety, rights, property or security of the websites or online applications or any third party; (4) to detect, prevent or otherwise address fraud, security or technical issues; and/or (5) to fulfill the reason for which you provided it.

We may share Non-Personal Information for any purpose.

If your Personal Information is combined with Non-Personal Information in any ratio, the combined information will be treated as Personal Information for as long as it remains combined.

Notwithstanding the foregoing, we may share your information with our subsidiaries and affiliates for internal purposes. We also reserve the right to disclose and transfer all such information:

  1. To a subsequent owner, co-owner, or operator of the websites and online applications;
  2. In connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our membership interests and/or assets, or other corporate change, including during the course of any due diligence process;
  3. To third-party service providers; and
  4. To government authorities, as required by law.

Protection of Your Information

We maintain physical, electronic, and procedural safeguards that comply with federal regulations. When your Personal Information is no longer of use to us, we will take reasonable steps to destroy or de-identify it, unless we are required to keep such information in accordance with our internal policies and procedures, or in order to comply with any applicable law or regulation.

However, while we strive to protect your data, we cannot guarantee that transmissions over the internet or electronic storage will be completely secure. By providing Personal Information, you acknowledge the inherent risks involved in such transfers.

If you receive information from third parties, their privacy policies apply. Counsel Financial is not responsible for the practices of these third-party sites.

Your California Privacy Rights

California Consumer Privacy Act (CCPA):

Under the CCPA, California residents have the right to know what Personal Information we collect, use, share, or sell, and to request the deletion of their Personal Information. Counsel Financial does not sell customer information and complies with the CCPA by allowing residents to exercise these rights.

In the preceding 12 months, we collected and disclosed for business purposes the following categories of Personal Information to third-party recipients:

  • Identifiers such as name, email, and address;
  • Internet activity, such as browsing behavior and interactions with our site; and
  • Commercial information, including product and service preferences.

To exercise your privacy rights under the CCPA, please contact us info@counselfinancial.com.

Managing Your Information

You are responsible for maintaining the accuracy of any information you submit to us. If you want to make sure that your information is accurate and up to date, then you may do so by contacting us [here].

Other Important Information

We reserve the right to change this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting the revised Privacy Policy. We will promptly post any policy changes to this page. Your continued use of our websites and online applications after any modifications will constitute your acceptance of the updated policy.

Please check this Privacy Policy frequently for any updates, as such updates are binding on you if you continue to use our websites.