Top Tools to Help Enhance Your Firm's Online Presence

One of the best ways to ensure that your law firm has a continuous flow of leads with quality conversion rates is to use tools that make your tasks easier. Yet, with thousands of products available, it can be exceedingly difficult to identify which are best suited to meet your marketing goals.

Search engine optimization, or “SEO,” is essential because it helps you improve your business visibility organically, leading to an increase in traffic, leads and conversions. Here are some of the most popular and useful SEO marketing tools:

SEO Marketing Tools

SEMrush

This is one of the most comprehensive SEO tools available in the market. Prior to running any SEO campaign, this is the tool you can accurately audit and perform an array of other search engine optimization activities.

Why It’s Useful:

• Easily identifies your top organic search competitors and finds their top-performing keywords or content.
• Performs comprehensive keyword research and uses that to create useful content for your audience.
• Tracks your competitors' backlinks and uncovers their link-building strategies that are producing results.
• Runs a comprehensive technical SEO audit to improve the on-page SEO.

Moz

Moz is arguably the most reputable software products that takes care of each and every aspect of SEO. It is a one of the higher-level tools available on the market and thus is suited for advanced SEO professionals.

Why It’s Useful:

• Keyword Explorer tool allows you to target difficult keywords with accurate metrics.
• With the “Search Visibility Score” function, you can accurately track your rankings and identify which keywords are working in your campaign.
• An advanced set of crawlers monitors each and every page of your site and suggests issues that you need to fix in order to improve your site’s search presence.
• With the help of the link explorer, you can easily identify a multitude of relevant link opportunities to improve site credibility.

Content Marketing Tools

Feedly

Feedly is a news aggregator application that keeps you updated regarding all the recent happenings related to your market. It compiles content from a variety of online sources that you can customize and share with others.

Why It’s Useful:

• Monitors your favorite publications around the web for latest updates that you can share with your audience.
• Follows the popular blogs within your niche in order to stay updated.
• Sets keyword alerts for news about your company or your competitors.
• Discovers fresh, authoritative voices in your industry

Crazy Egg

Crazy Egg lets you understand what’s working in your marketing strategy and what’s not. You can use heat maps, A/B testing and other tools to further optimize your website for better conversions.

Why It’s Useful:

• “Snapshots tool” gives detailed reports for every single page on your site and determines your visitor engagement.
• Heatmaps determine which elements on your webpage receive the maximum attention so that you can use the data to improve the user experience.
• A/B testing feature runs tests on two variations of your webpages and determines which one works the best for you.
• Scrollmap feature lets you see how far down your webpages users are scrolling.

Email Marketing Tools

Get Response

Get Response is a prominent email marketing software that enables you to create a valuable list of prospects with whom you can build a solid relationship and ultimately convert into customers.

Why It’s Useful:

• The platform has a library of over 500 email templates from which you can easily choose and customize as per your needs.
• You can send personalized emails depending on the preferences of your customers. This is made possible with the help of ‘Smart HTML’ which contains dynamic content that updates for every customer.
• Perfect Timing Delivery feature allows your messages reach the prospect when they are most active.

Customer Relationship Marketing (CRM) Tools

Salesforce

Salesforce lets you track and manage customer information in an easy-to-use interface. You can intelligently capture customer emails and automate repetitive tasks to help generate more sales.

Salesforce lets you find more leads and close more deals so that your business keeps growing.

Why It’s Useful:

• Closely monitors all your conversions in real-time.
• It automatically collects data and lets you create adaptive weekly forecasts for an organized sales flow.
• The platform determines sales opportunities and lets you prioritize them according to their importance.

Hunter.io

Hunter lets you find the email address of anyone in seconds. This is a useful tool when you are trying to connect with decision makers of a company but don’t have their email.

Why It’s Useful:

• With the help of Domain Search, you can find all email addresses associated with a particular organization (searched with the help of domain name).
• Email Finder lets you find the email address of any individual simply by entering his/her name and the associated domain name.
• Email Verifier allows you to preemptively verify the deliverability of any email address.

Social Media Management/Influencer Marketing Tools

Hootsuite

Hootsuite is one of the most popular software for finding, scheduling, managing and reporting on social media content. It is used by many of the top companies of the world.

Why It’s Useful:

• Automatically schedules hundreds of social media posts at once so that your business account remains active 24×7.
• Content curation is super easy with Hootsuite. You can discover new content to post and organize all your content in a shared library.
• Easily filters posts with the help of keywords and hashtags across multiple languages.
• Measure the effectiveness of your social media campaigns through robust reporting. You can create custom reports with over 200 metrics and export them to prove your social ROI.